About

I'm a creative who likes to come up with unique ideas and create memorable user experiences. If we can make something better, we should. Look at all the steps in the customer's journey. Make sure what we're trying to convey gets across. Design and user experiences should leave customers with a positive feeling about a brand.

I've been in the digital space since the beginning of my career, whether it's for ad agencies or big brands like Logitech, eBay, Nike Store, Nvidia, Electronic Arts. My goal is making sure designs are simple and delivers what we want to offer. Numbers are also key, if the design isn't achieving it's metrics, then we optimize.

Problem solving, no problem, tech or feature packed products such as Logitech Gaming's Lighting Integration. Coming up with solutions to easily communicate the features. Blok is another project that we were able to push for motion to communicate a "crush" feature.