My team was tasked to implement a new brand direction for the website.
The new brand direction gave us an opportunity to redo the complete site structure.
A new site with a better user experience along with larger imagery, blocks of color, and white space to divide content for better readability.
New headline section, related features are grouped with a hero image, and review section.
Role: Art Director
Basic page
2nd tier products uses a simpler page with less hero type images. Still gets a nice hero shot, features are text only, but has spacing to easily read content.
